12FPS

12FPS | A Creative Agency

Creative/Strategy/Social/Video. 12FPS is a creative agency that transcends mediums to promote revolutionary ideas. We believe that, behind every great story are real people making bold decisions. It takes timely technology to share timeless stories.

This blog ran on Tumblr from 2012 to 2018. It is kept here as an archive.

#music

“Picasso Baby: A Performance Art Film”

Jay Z feeds his music into a fusion of institutional high art performance and democratic assembly. With famous artists such as Marina Abramovic, Kehinde Wiley, designer Jenna Lyons, and rapper Wale, Jay Z curates a one-on-one experience of his performance with artists from all calibers of great. He imparts a very singular, vulnerable moment of his raw live performance in direct company of high art gaze. He’s mentioned the album being about duality and authenticity, and I feel like it doesn’t get more bare-it-all than this performance. Hats off to his attempt to bridge a gap between institutional art and its cultural roots- though I wonder how long the impact of his Abramovic inspired performance will have? Will this change the pace of performance art? Does the feedback loop return to it’s roots? Can super celebrities make intimate, public art trendy?

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La Academia presents: “RNB Millionaires - Honey”

Every week at 12FPS, we have a night dedicated to La Academia, the place where we gather to experiment with new technology or just exercise our minds outside of the work day. This round, we bring you the musical and vocal stylings of Oakland based rap duo, RNB Millionaires. Jay Casio has a flare for classic beats and airy production that’s not hard to groove to. Justin Flores is a mic slayer, quick and steady flow that is both anthemic and witty. Check out our collaboration!

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Poolside - If We Make It

Check out our first music video production for Poolside! The LA based pop-disco duo have a sound that is nostalgic at the same time it’s future. We set up very freely on a soundstage to create a transparent view of a minimal but high impact visual landscape. Throw in some vogue dancers and geometric graphics and you’ve got the makings of a classic video produced in a record amount of time! Check out our behind the scenes Making Of video too!