

Creative/Strategy/Social/Video. 12FPS is a creative agency that transcends mediums to promote revolutionary ideas. We believe that, behind every great story are real people making bold decisions. It takes timely technology to share timeless stories.
This blog ran on Tumblr from 2012 to 2018. It is kept here as an archive.







Skingraft SS 2014 - Behind the Scenes
This New York Fashion Week we had the pleasure of shooting behind the scenes for LA based design team Skingraft. The line boasts intricate leather detailing (think shinguards with a feminine silhouette), exoskeletal and moth metamorphosis prints, and ethereal athleticism- a nod to Greek mythos with leather sandals and sheer jerseys repping “VENUS.” A hearty mix of fashion’s fringe “it” crowd and thoughtful curation birthed a stunning and effortless show all around.
Being in the background of the designers’ foray into the pit of New York Fashion Week was a spectacular experience. Keep watch for a behind the scenes film and interview with the designer himself soon.
-12FPS
The First Rite Fall 2012 look book is here
Watch on YouTube
Watch on Vimeo
First Rite Clothing – Fall Collection 2012
Designs by Nikki Garcia
Produced by 12FPS
Starring Meg Web
Directed by Adam Shaening-Pokrasso
Creative Director – Heidi Petty
Director of Photography – Tyler Gourley
First AC – Brian Slaughter
Stylist – Laksamee Gale
Colorist – Winston Merchan
Edited by Heidi Petty & Leah Devine Pokrasso
Music by Arrow Lourette “Infinite Jupiter Ballroom”
firstriteclothing.com
bicyclevoice.bandcamp.com
Selections from ‘In Watermelon Sugar’ by Richard Brautigan
Shot on location in Point Reyes, California

Join #12FPS and #firstriteclothing tonight for the debut screening of the fall 2012 look book, a collaboration between 12FPS, Tyler Gourley, Arrow Lourette, and featuring the beautiful cloths by @runswithspears.
The block party begins at 6pm with screenings at Voyager Shop at 7, 8, and 9pm. Drinks, music, sales, and good people!
@leahrosemai @fantasydining @foreverforeverforever @dwightburks #videostill #fashion #sanfrancisco #blockparty #valenciastreet (at The Voyager Shop)