When Adam Kennedy (known around 12FPS as A.K.) set out to build his own personal computer a few years ago, he made a creative breakthrough. Seeing a complicated machine as the sum of simpler parts lent him a new perspective on everything else. “It has to do with identifying when something can become more complex, or less complex,” A.K. says. “What’s the vision of the whole project, and what are its individual parts? I feel like that can be applied to any kind of project, whether it’s building a computer or making a website or a film.” As the Creative Director of 12FPS, A.K. has a hand in every step of each project, from concept to post production. It helps that the San Francisco native has a wide range of passions: micro electronics, 3D animation, documentary production, virtual reality universe building. When you see the world in cross section, anything is possible! #12FPSPortraits On Facebook